Cyclone is a project that began in September 2014 in a technology development team linked to physical activity and clothing.
This route has seen me protagonist from choosing the name, designing the logo, choosing the reference colors. Later we also focused on the slogans to be adopted, on the type of images and videos to be delivered.
The cyclone name comes from the same trouser technology.
First, the product was identified by the name of Gym Walking, being a trouser that exerted a higher muscular pressure by imposing a high effort during its use.
Studied the technology and its behavior in relation to the user, we noticed how the force that is set, has its fulcrum on the ankles and distributes evenly slowly up to the hips.
Based on this principle is derived the name Cyclone, which then evolved into Cyclone Innovation ®, to underline the basis of experimentation and innovation at the base of the trousers study, and the study of the reference logo.